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Sell Your Wine to Us


City Wine Merchant can help with appraising and selling wines in your private collection. We have a growing collection of rare, past-vintage and private collection wines. Many of our bottles are purchased from private cellars just like yours.  

We purchase properly stored wines from private cellars. There is no minimum, meaning you can sell one bottle or hundreds. We offer highly-competitive, up-front payment, processed within 10 business days following receipt of your wines at our facility.

Submit your wine for appraisal


Simple 3 Step Process


Create a List

Create a list of the wines you are interested in selling.




Submit for Appraisal

Send us your list by email or through our online form. One of our team members will review and respond with an estimated purchase price.


Shipping & Payment

We will help arrange shipping of your wines. Following an inspection to validate authenticity and condition, payment is issued to you within 10 days.


Why Sell to City Wine Merchant? 

We have a fast-growing client base of wine enthusiasts and collectors who are always looking for top wines that are ready to drink, or that are looking to grow their own private cellars.  We are a relationship business, we take the time needed to work with you to develop a sales strategy to achieve your desired returns.

We are quick and efficient when evaluating your collection, and have no hidden fees or premiums. Unlike auction houses, we can often give you an agreed-upon price up-front with no extra costs or commissions. You won’t have to wait months or more only to find out just part of your collection has sold at auction. Instead, we take your wine to market to find the right buyer on their timetable, we bear the cost of holding and selling the wine. You’ll have peace of mind knowing that once your collection has been inspected and verified, prompt payment will be issued via wire transfer or check. 

Learn more about selling your wine to City Wine Merchant

How do we Determine Pricing for Private Collection Wines?

Our staff lives and breathes wine. No one is better at valuing your collection in today’s wine market and efficiently marketing a cellar to the largest possible audience for collectible wines. We are constantly monitoring market pricing and will conduct extensive research to appraise the value of your collection.

The value of a wine is determined by many factors, including availability, demand, age, ratings, recent auction sales, Liv-Ex trades and retail price history. If you are thinking of selling all or part of your wine collection, City Wine Merchant will determine how best to meet your needs.

Want to get started or have questions, please email us at or call us at 888.588.4945 to speak with a wine specialist